According to my last knowledge update from September 2021 digital marketing has a bright and promising future. Please note that all information provided is based upon data that was available as of September 2021. As such, I cannot provide information about current events or real-time news beyond this date. In light of the current trends, I can give some insights on how digital marketing will look in 2023.

1. Continued Progress. Digital marketing has already been a growing field and will likely continue to grow. Due to the growing reliance of businesses on online platforms and digital marketing, it is expected that they will invest even more.
2. AI, Automation : Artificial intelligence (AI) is increasingly being integrated into the digital marketing process. AI is used for tasks including personalization, customer segments, chatbots, etc.
3. Video Content Dominance: Videos are gaining in importance, especially for platforms like YouTube, TikTok, Instagram, etc. Video marketing would be a critical part of any digital marketing strategy.
4. The Social Media Marketing: We expect social media platforms to remain central in digital marketing efforts. New platforms may emerge, and existing strategies could change.
5. “Search Engine Optimization” (SEO).. SEO will likely remain a crucial component of Digital Marketing. The search engine algorithms could cause changes to specific techniques or best practices.
6. The Content Marketing: We expected quality content to continue as a key component in successful digital campaign. This includes blogs, articles, eBooks, infographics and more.
7. Individualization and Customer experience. It was expected that it would become even more critical to tailor marketing efforts according to individual preferences and provide a positive customer experience.
8. Ecommerce Mobile Marketing. As more consumers shop online and use their mobile devices to browse, ecommerce and mobile advertising strategies were expected be critical for businesses.
9. Privacy and Compliance – With growing concerns about privacy, digital marketing became more and more dependent on compliance with regulations.
10. Virtual Reality , Augmented Reality , were predicted to play a bigger role in digital advertising, particularly for industries like retail and entertainment.
11. Influencer Marketing
12. Optimization for Voice Search : With the rise of voice-activated technology, such as smart speakers or voice-activated phones, optimization for voice search is becoming more and more important.

Remember, digital marketing trends and the scope they will take in 2023 could differ from those projected due to unforeseen circumstances, technological advancements or changes in consumer behaviors. For the latest and most accurate information, consult industry reports. Attend conferences. And stay informed with reputable sources of digital marketing news.

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